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Holland Trip 2023
April 23 - April 29
Our most popular Foundation Level course, for people wishing to become florists, is the 5-Day Intensive Series. This series of classes combines both the Introductory and Intermediate classes into a one-week course that makes up Classes 1-9.
This series gives the student a mastery of nine different designs, as well as a buying trip to wholesale flower mart. Each successive class strengthens previously learned skills and techniques and it builds to a comprehensive understanding of the industry’s best practices.
The FlowerSchool Intensive Series is the most comprehensive floral design program in the world.
- how to correctly handle and care for flowers
- how to use a floral knife and clippers
- how to condition flowers for optimal vase-life longevity
- industry best practices & techniques
- how to wrap and present your work like a professional
- how to highlight flowers most beautiful and unique characteristics
- learn the most popular and used flowers
- high-end design styes that, once learned, can be recreated at home again and again
- floral designs from each class that students create, which students bring home with them
- all materials
- all flower vessels needed to start your journey
- a floral knife
- floral clippers,
- a FlowerSchool New York apron
- FlowerSchool New York Handbook & Recipes
- Simply bring a love of flowers!
Class One: Introduction to Design I: Hard Stemmed Flowers
(Monday: 10:30am – 12:30pm)
The first class of this series will introduce the basic structures and principles of floral design using one of the most common flowers; roses. Students will learn how to select roses (and other flowers) for freshness and color, how to properly use the florist knife and why it is important and how to clean and condition flowers to help the flower last as long as possible. Students will accomplish and learn modern styled ‘twist’ technique with hard-stemmed roses. This technique is an essential design mechanic for most florists and can be done with a variety of flowers to pull off a very sophisticated design.
Class Two: Introduction to Design II: Soft Stemmed Flowers
(Monday: 1:30pm – 4:00pm)
In this class students will learn the characteristics of soft-stemmed flowers and how to construct a graphic look. This entails different flower care and a design method. Students will learn how soft-stemmed flowers grow and who grows the best varieties. Students will accomplish a graphic design style learning how to manipulate the stems, selecting the correct vase and create a more graphic look
Class Three: Garden Centerpiece Design
(Tuesday: 10:30pm – 12:30pm)
After working with mono-floral (single type of flower) designs, this class will discuss the methods of combining different varieties of flowers together for centerpieces. Design concepts including size, proportion, vase choice and balance will be worked through.
Class Four: Hand Tied Bouquet
(Tuesday: 1:30pm – 4:00pm)
Class Four is a fresh and contemporary take on a traditional look- the Hand Tied Bouquet, which is a popular and necessary mechanic in floral design. Students will learn the principles of this design style and how the look can be reminiscent of a Dutch still life painting. Focusing on mechanics, the class will learn how to construct a hand tied bouquet and how to evenly distribute elements with stems going in the same direction. Students will learn which flowers are suitable, how to choose flowers/colors that are harmonious, how to condition each variety of flower for longevity and how to create an organized, balanced and beautiful hand tied bouquet
Class Five: Flower Market Review & Floral Pricing (Wed. 9:30am – 12:30pm)
Like a chef, knowing where your products are coming from and how to purchase flowers is an essential part of the business. In the morning (meeting at 9:30am) students will visit the LA Flower Market to learn about the business of floral design and purchase flowers for the next set of classes. In this meet-up, students will learn where flowers come from, best practices for purchasing flowers at the market and how to best speak with wholesalers.* Upon returning to FlowerSchool, together as a group we will discuss the morning’s activity reviewing the the advantages and disadvantages of the market and how to diversify your buying practices. In a group we will learn how to price flowers and arrangements for retail sale, and how to determine a designer’s margin of profit on a design.
*This meet-up is not required, but highly recommended and is a highlight of this week’s course. A FlowerSchool representative will meet the class at 9:30am in the Flower Market. The ‘Flower Market Review and Floral Pricing’ Exercise will begin at the school at 11:30am.
Class Six: Classic Monochromatic Design (Wed. 1:30pm -4:00pm)
Gift or centerpiece designs are a large part of floral design. In this class students will build upon their knowledge from previous classes introducing new techniques. Students will learn how to make two monochromatic low centerpieces in a 6″x 6″ and a 3″x 4″x 6″ glass vase. This will be an advanced study of the crisscross/ grid technique learned in Class One; here we will introduce different types of flowers and learn to properly layer flowers by shape and size. This class will also include an introduction into color theory; learning how to choose the right seasonal flowers and understanding the subtleties of colors in the floral palette. Finally, we will introduce methods for wrapping and decorating the vase for a more modern and polished look.
Class Seven: Hand Tied Bridal Bouquet (Thurs. 10:30am -12:30pm)
Advancing from the Hand Tied bouquet learned in Class Four, the bridal bouquet is a more intricate and detail-oriented technique that is highly sought after in wedding work. In this class students will learn the characteristics of bridal bouquets and the different popular styles & trends. How to improve upon the skills learned in Class Four to make a more polished, professional, balanced bridal bouquet, and how to add ribbon treatment of various styles and techniques to complement the total design.
Class Eight: Large Scale Branch Arrangement (Thurs. 1:30pm -4:00pm)
Using seasonal elements such as branches and flowers, students will learn how to put together a large-scale arrangement that is suitable for an entry way or a bar. The typical size of these arrangements is 4 ft. and higher depending on the season. In this class students will learn how to properly condition branches for longevity and how to position them in a design using proper proportions for larger scale vases.
Class Nine: Introduction to Event Design (Fri. 10:30am – 1:00pm)
Introduction to Tablescaping. In this class students will learn how to coordinate the entire look of a table including the silverware, candles and of course flowers. We will create two different looks or design styles to demonstrate how the flowers and decor can change the environment. Students will learn how to gauge the height and dimension of flower arrangements to work within sight lines, how to keep multiple arrangements similar to achieve a coherent and overall look and to maintain consistency of theme and concept according to the event or client’s request.